Gyaan

No One Cares About Your Stupid Little Startup by Matt Brezina (Co-founder Xobni)

May 28, 2010 Been there done that

The pre­sen­ta­tion here pro­vides insights into Xobni’s Path To 3 Mil­lion Downloads(a 3.5 year jour­ney). Some valu­able tips in the pre­sen­ta­tion: Tie your­self to a big­ger trend Take every oppor­tu­nity to meet a jour­nal­ist in per­son Engage heav­ily with users — pos­i­tive WOM is bet­ter than press cov­er­age Jour­nal­ists are lazy. Help them be lazy Be a […]

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How great leaders inspire action: Simon Sinek at TEDx

May 27, 2010 Gyaan
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Highly rec­om­mended watch. Simon Sinek uncov­ers a par­a­digm which isn’t always obvi­ous, but seems to always work — Simon Sinek’s “Golden Cir­cle” (pic­tured above) Why? It’s not profit, because profit is a result. The impor­tant ques­tions are: What’s your pur­pose? What’s your cause? What’s your belief? Why do you exist? We usu­ally com­mu­ni­cate from out­side in. The ones who […]

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Brand aid: The basics of branding by Tim Berry

May 26, 2010 Branding
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An effec­tive brand strat­egy gives you a major edge in increas­ingly com­pet­i­tive mar­kets. Let’s dis­cover the Why? How? and What? of brand­ing. Brand is your promise to the your cus­tomer. Your brand is derived from who you are, who you want to be, and who peo­ple per­ceive you to be. Your brand strat­egy is how, what, […]

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How (and When) to Motivate Yourself — Peter Bregman

May 25, 2010 Gyaan
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An inter­est­ing tale about the author’s bike ride dur­ing the rain and his thoughts on Moti­va­tion and  Dis­ci­pline. My ride in the rain taught me a good les­son about moti­va­tion and dis­ci­pline: we need it less than we think. “I didn’t need to be moti­vated for long,” I laughed. “Just long enough to get outside.” […]

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7 ways to assess a Startup Idea — David, Upstart Advisors

May 24, 2010 Basics
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High­lights: Does the idea meet your per­sonal cri­te­ria — Goals, pas­sion, skills, resources? Are mar­ket con­di­tions favor­able? Is there enough demand? Is it work­ing some­where, some­how? What’s the busi­ness model? (Unless, of course you are Twit­ter!) What will you need to exe­cute? What’s the pay­off? Read through the orig­i­nal post here.

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Startups in 13 Sentences — Paul Graham

May 23, 2010 Basics
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High­lights: Pick good co-founders: Co-founders are for a startup what loca­tion is for real estate. Launch fast: Launch­ing teaches you what you should have been build­ing. Let your idea evolve — Launch fast and iter­ate. Under­stand your users — You can envi­sion the wealth cre­ated by a startup as a rec­tan­gle, where one side is […]

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